<span id="version" style="color: grey; float: right">Version 1.1.0</span><br/>

# Distribution Spatial Footprint

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The Distribution Spatial Footprint solution aims to help you leverage spatial analysis to better assess your distribution network strategy.
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 **Proximity to Competitors** : Understanding the store's location relative to competitors can inform competitive strategy. For example, being closer to competitors might allow for direct competition, while a more isolated location could target underserved markets.

 **Customer Accessibility** : Evaluating the distance and convenience for potential customers in the area (e.g., proximity to residential areas, workplaces, or transportation hubs) helps determine whether the store is well-placed to attract and serve its target audience.

 **Complementary Businesses**:  Being near businesses that align with the store’s target audience can create a synergy, increasing overall customer traffic.
 
 **Catchment Area Analysis** : Defining and evaluating the catchment area—the geographical zone from which the majority of customers are drawn—provides insight into potential sales volume and market share.
 
 **Regional Competition and Saturation** : Assessing how many similar stores operate in the area and whether the market is saturated or has room for growth.

# Key Outcomes


- [I want to enrich my distribution network with spatial information](article:9).

- [I want to analyze the spatial implantation of my distribution network](article:10).

![store_location.png](jOlPO7KmrodV)

- [I want to make decisions taking into account the distribution of my customers within my points of sale catchment areas ](article:11) .

![customer_location.png](z0oRE720lSDJ)

# Behind the scenes 
Isochrones zones [(Learn more about Isochrones)](article:3) are the core of the project. Isochrones are computed based on points of sales/ditribution network locations. They can then be used for each point of sales to **identify all others points of sales, or customers that are localized within its catchment area**.

For more detailed explanations of the key steps involved, look at the [Project's flow section](article:8).