The  web applications compose the heart of this project and provide its most powerful functionality: Create, maintain and compare target audience segments based on behaviors, demographics, and prescribing patterns in dynamic segementation and precision targeting. There are three webapps in this solution:
1. [New Segmentation Designer](article:15)
2. [Segmentation Manager](article:16)
3. [Multi Segmentation Explorer](article:17)

The webapp is implemented using the [Python library Dash.](https://dash.plotly.com/). Various Python functions and style conditions used by this webapp are implemented in the Dataiku project Libraries. 