## Revenue Forecast Report

### Business Unit: Americas ex USA

#### 1. Executive Summary:

The purpose of this report is to present the revenue forecasts for the Americas ex USA Unit for the upcoming fiscal year. This forecast is based on a thorough analysis of historical data, market trends, and strategic initiatives. The Revenue forecast aims to provide valuable insights into the expected financial performance of the Americas ex USA Unit and assist in making informed business decisions.

#### 2. Historical Performance:

##### 2.1. Revenue Analysis:

The past revenue performance of the Americas ex USA business unit showed a fluctuating trend throughout 2022. Revenues ranged from a low of $3.97 million in February to a high of $6.37 million in December. While there were some periods of growth, overall, the revenue performance was relatively inconsistent.

##### 2.2. Growth Drivers and Constraints:

The sales headcount for the Americas ex USA business unit remained relatively stable throughout 2022, ranging from 2.59 million in November to 2.71 million in June. This suggests a consistent sales force to support revenue growth. Marketing spending varied, ranging from $15 million in November to $93 million in April, indicating targeted efforts to promote the business unit's products. These numbers reflect a strategic focus on maintaining an adequate sales team and making targeted marketing investments to drive positive revenue performance.

See historical dashboard

#### 3. Revenue Forecast:

##### 3.1. Forecast Methodology:

The revenue forecast for the Americas ex USA Unit is based on a comprehensive analysis of historical performance, market trends, and internal growth initiatives. This forecast combines quantitative techniques, including trend analysis, regression modeling, and market sizing, with qualitative inputs from subject matter experts, customer feedback, and competitive intelligence.

##### 3.2. Revenue Projections:

The revenue forecast for the retail business unit in 2023 indicates a promising year ahead, with a projected increase from $3.98 million in January to a peak of $5.82 million in December. This steady upward trend suggests potential growth opportunities and a positive outlook for the business unit. These numbers demonstrate the unit's ability to expand and achieve continued success in the coming year.

##### 3.3. Assumptions and Risks:

The driver assumptions for the Americas ex USA business unit in 2023 indicate a steady sales headcount ranging from approximately 2,591 to 2,717 throughout the year. This suggests a consistent sales force to support projected revenue growth. Marketing spending varies, with targeted promotional efforts ranging from $19 million in May to $91 million in July, indicating strategic focus on specific periods.

See forecast dashboard

#### 4. Conclusion:

Overall, the Americas ex USA business unit experienced a mixed revenue performance in 2022, with periods of growth, decline, and eventual stabilization. The drivers of growth, including sales headcount and marketing spending, played a crucial role in supporting positive revenue outcomes. Looking ahead to 2023, the projected revenue indicates potential growth opportunities, emphasizing the importance of strategic actions to overcome challenges and sustain profitability.

We believe that this revenue forecast report will serve as a valuable tool for strategic decision-making and financial planning within the Americas ex USA. If you require any further clarification or additional information, please do not hesitate to reach out.

Thank you for your attention.

Sincerely,

FP&A Analyst