The Dataiku Solution for Lead Scoring helps sales and marketing teams fast-track adoption of ML lead scoring techniques and simultaneously unlock the power of internal and external data sources for greater lead insight.
With the step-by-step Project Setup, get immediate insights to share directly with sales and marketing teams. Plug in any historical lead information, marketing touchpoints, customer interaction data, and custom conversion rate targets to build accurate ML lead scores in a matter of a few clicks.
Evaluate revenue-weighted conversion rates and directly assess the impact of marketing spend. Lead valuation intelligence uses both conversion probability and estimated customer value post-conversion. Focus on the highest-value leads to optimize both marketing and sales efforts.
Enhance the understanding of historical customer performance, conversation rates, and revenues in the context of lead scoring optimization. Leverage the built-in analysis and expand as needed with business-friendly visual analytics to adjust to each business context.
Evaluate the impact of insights with quick and insightful analyses of key features, then identify potential new data sources that can add value. Improve marketing return on investment and enhance lead conversion rates by targeting the solution’s ML towards the highest value leads. Leverage powerful, business-friendly explainability features to refine modeling approach with marketing and sales teams, and build confidence in ML-generated insights.
The Dataiku Solution for Lead Scoring helps answer a broad range of questions like:
Take advantage of powerful analytics that provide insight at both the aggregate and individual lead level, adding value for any personalized marketing plan. The Dataiku Solution for Lead Scoring is ready out of the box or adjustable to fit any business specificities using its well-structured visual flow.
