The flow gives a visual representation of the project. Each flow zones serves a specific purpose that will be explained in the following articles. 

## Project's structure 

![Screenshot 2024-01-16 at 10.03.57.png](2SztSYhgqLXO)

1. [Data Input](article:14)
2. [Touchpoint Data Preparation](article:15)
3. [Join Datasets](article:16)
4. [Historical Data Analysis](article:17)
5. [Conversion Prediction](article:18)
6. [Customer Value Prediction](article:19)
7. [Lead Scoring Calculation](article:20)
8. [Results Analysis](article:21)
