# Elasticity

In this section, you can select products based on their hierarchy and display their elasticity compared to the price markdown (from 0% for the full price to 100% for a free product)

![markdown_elasticity.png](mgOc5WM18P42)

On the left sidebar, you can select the product hierarchy to decide which products to display.

You can choose between displaying the elasticity in terms of Volume or Profit.

The value displayed is the uplift (volume or profit) compared to the strategy with no markdown.
