# Product selection

In that section of the webapp, you can select a product to customize. You can filter and order each column to make a more precise selection or use the product hierachy on the left panel.

![markdown_product_select.png](1bUGgmmuuxdu)

# Product Customization

In that section, you can customize the constraints and base parameters like cost and price for the selected products.
Once you have decided, save them by clicking "update" to send them to the main project.
 - "Product cost" is the reference cost for the retailer of a given product.
 - "Base Price" is the full price offered to the customer without discounts.
 - "Balance coefficient" is used in the custom strategy for optimization to weigth the volume and profit uplift
 - "Markdown Range" is the range of allowed markdown for this given product

You can use "save customization" to save the modifications locally

![markdown_product_customization.png](OvhZpgA8epGD)
# Product Optimization

You can navigate the modified product in the "Optimized product" section. Once you are happy with the new parameters, you can "Rerun the Optimization"