# Scenario Explorer

![mmm_webapp.png](0tYmvCho6ncH)

The Scenario Explorer web app lets you try out different marketing optimization configurations to identify the most optimal one while ensuring it follows your industry constraints.

![mmm_slider.png](Oq5LNfKbBXyk)

On the left side, you can configure the range of variation that you allow on each marketing channel (a range of 0 would keep the channel share at its historical value).

![mmm_constraint.png](K9KQwvaIifCD)

On the bottom left, you can specify an optimisation constraint. You can target a specific budget or a marketing ROI (without budget constraint). If "None" is selected, the optimization will try to keep the historical budget.


![mmm_results.png](BhwdqNn7DRQ2)

At the top of the screen, you see the predicted total sales over the test period, the total marketing budget, and the marketing ROI.

"Current" represents the results assuming the current marketing strategy (so the same results that happened historically). 

"Reference" shows the results of the first optimization based on the generic optimization parameters.

"Custom" is the result of the scenario configured in the webapp.

![mmm_charts.png](K7lnMGY6rFhw)

The central charts show the spending across channels in the three scenarios. 
