# Marketing Mix Modeling: Scenario Analysis

The dashboard aggregates the scenario exploration webapp and the results of the optimization.

![mmm_webapp.png](lS5dpJsEk03n)

The model summary pages list different metrics about the quality of the training of the model and the impact of the different marketing channels 

![mmm_model_summary.png](K9E7ifYA3tm1)
![mmm_budget Chart.png](CRSbCq3ukXQ3)



The optimization summary gives the predicted optimal marketing spend based on the optimization characteristics.


![mmm_budget_optimization.png](pvGnhPLzs04P)

 ![mmm_optim_charts.png](oWd7sdNXzY6M)

