The first tab shows the overall sales analysis for all the products in the data over the time period. 
![D1p1.png](BygqVgGBIG6G)
The **Marketing Activity by Brand** tab shows the different activities for a user-selected brand (product) through the available channels. Marketing teams and product providers can track user engagement through multiple channels and highlight the relationship with sales. Note that the channel attempt indicates the marketing team’s efforts through various communication channels, and success indicates the user’s response to the relevant campaign efforts.
![D1p2.png](s38wi3sOB4bk)

The final tab, **Sales Deviation Analysis**, shows how we formulate this multiclassification [problem](article:13)) and the results from the Machine Learning Lab, including explainability tools such as  **Variable Importance**  that shows which factors are driving the predicted sales changes and  **what-if**  analysis that allows both technical users and business experts to test different combinations of inputs and review if specific changes would yield different outcomes.
![D1p3.png](picU1tNuVZFV)

