With the Dataiku Solution for RFM Segmentation, companies can easily build segments based on past purchasing behaviors, understand the evolution over time, and get a quick start in optimizing engaging strategies.
Input transaction data and generate customer segments based on historical purchase patterns in an easy-to-use web app. Define solution settings like transaction preprocessing, RFM computation (data filtering strategy, computation technique, etc.), and RFM propagation to display and analyze a larger period of time.
Use highly targeted dashboards to understand how customers change or evolve from one segment to another. Evaluate purchasing patterns and explore customer segments by value, then make targeted business decisions for specific segments.
Dive into specific customer segments, and study how often customers shop (frequency) and how much they spend per visit (monetary value). Get insights into the entire data pipeline from new data, all in ready-built dashboards.
Check customer RFM segments and explore the revenue each segment generates. Continue to add to the pipeline with updated and fresh data and monitor the evolution over time.
The Dataiku Solution for RFM Segmentation helps answer a broad range of questions like:
