# Flow zone presentation

The [RFM Propagation Transition Analysis](flow_zone:qA5CbDs) allows to analyze customer behavior and estimate future trends based on historical data.

- The dataset [segment_transition_probabilities](dataset:segment_transition_probabilities) contains the  probabilites of transitioning from one segment to another, based on the historical data. 
- The dataset [probable_segment_deltas](dataset:probable_segment_deltas) contains the outcome of customer segment transition simulations applied on the last known customer base.


![rfm_propagation_transitions_analysis.png](2EnfxiCMQuE6)
