# Slide presentation

## Observing the evolution of the different scores over time

![rfm_scores_over_time.png](ATAFtNcKGmv1)

You can see on the bar chart above :arrow_up: the **monthly evolution** of the customers' average RFM score over time.

**How to interpret it ?**

Bar chart colors indicate the period when these scores were computed: 
- **<span style="color:#3C3D7A">A blue color</span>** indicates that the number of months taken into account to compute accurately the RFM scores was not yet met.
- **<span style="color:#B98D5C">A gold-yellow color</span>** indicates enough months were present to compute the RFM scores accurately.


**What about all the charts contained in this slide ?**

They all analyze different kinds of scores. In total, you can analyze the following scores evolutions:
- RFM score.
- RFMD score.
- **R**ecency score.
- **F**requency score.
- **M**onetary value score.
- **D**ensity score.